Internet Live stat shows that around 5 million peoples use internet till 2016, this number is grow day by day.
According to updated data of World Bank, 17.58 % of total population used internet which is growth rapidly in last 5 year time.
Use of smart phone, online shopping and social media also growing rapidly in recent few years.
The big question mark is here, how small and corporate business ignore their presence in digital and online media? In the absence of online presence, how can you compete with your competitor (who are already invest in Digital marketing.) to attract customer to your product, service or business.
The growing population of tech-savvy internet users has extensively widen the future of digital marketing in Nepal also the future is looking brighter.
Still many people may confuse what Digital/Online marketing actually means?? Simple, Digital marketing is the way of advertising and marketing by means of digital or electronic media like Web, email and different social platforms.
Digital marketing is more popular these days all over the world because it is more result oriented than traditional marketing. You can easily know the where your money spent and what are results in terms of Traffic, conversion and lead generation.
In recent few years many small and large organization concern Digital marketing in our country Nepal. However, this effort is not enough and there are many opportunity and challenges for both the Digital marketing consultant as well as the company. Currently, Social Media is the prime platform for digital marketing in Nepal specially Facebook and Twitter. That means Digital marketing is not only limited to the Social Media marketing, there are many other media and tool to promote the business. Apart from the Social Media marketing, SEO (Search Engine Optimization) is growing slowly in Nepal. Generally, Travel industries (Travel and Tour agnency, Trekking agency, Hotel and Resort) are trying to adapt SEO techniques to promote their business.
Digital marketing comprises different fields and every fields require special skill and knowledge. To become a successful Digital marketer, you need to have knowledge of following components:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing(Google Ad, Bing Ad)
- Email Marketing
- Content Marketing
- Video Marketing
Each of the above mentioned components are equally important comes with different purpose and Responsibilities.
The position in the Digital marketing field already getting vast. From Search Engine Optimizer to Social Media Marketer and Lead specialist to Digital Media Manager, you’ll have the many opportunity in the coming years. Apart from the skillful and knowledgeable, you must have passion, analytical mind, creativeness and research habit to help your organization to gain competitive edge over others.